Tuesday, 22 January 2013

Creative Mobile Fight Club 4th Feb @ Modern Jago

HNY from Team MoMoSho and continuing in our spirit of creativity, we have an incredible event lined up for you for the 4th February 2013.

Creative Mobile Fight Club

Ever wondered how the creative thought process works behind the scenes? What inspires the top Shoreditch creatives? Well.. our next event is showcasing just this.

Four Creative Directors from the Ditch will inspire, shock and get your creative juices flowing when they open up their work and showcase what is GOOD mobile creative? through their very own eyes.

Come and join us at the uber Modern Jago event space, Microsofts pop-up workspace in the heart of Shoreditch, for an evening of creativity, beer and pizza.

Doors open at 6pm for a 6.30pm start. Demos in the networking area. Tea and coffee will be available. Free to attend. Get your ticket 


MoMoSho Team

A huge thank you to our Sponsors

Modern Jago


Wednesday, 31 October 2012

Round up of Mobile Technology: Art or Science

Thank you everyone who came to our event last week looking at the role of creative and art within the world of mobile. It was a really interesting discussion and we hope it provided you with some food for thought.

We are still waiting on some video clips of the event (not the whole thing unfortunately), but in the meantime, I thought I’d share the storify with you and a couple of blog posts about the event as well which you may find interesting.

Adam Cohen-Rose took lots of notes and put them into a blogpost and also included some lovely links as well so you can explore some of the examples mentioned in more details. Thanks Adam!


Simon Judge also took the trouble to share some thoughts about the event http://mobilephonedevelopment.com/archives/1541 Thank you!

There’s also storify of the event which collected most of the tweets and pictures from the evening.


Friday, 19 October 2012

It’s nearly Monday..

So we’d better tell you a bit more about our other sponsors and who our speakers are going to be for our event looking at Mobile Technology: Art or Science.
Helen Keegan, aka technokitten, will be chairing the session. She has been immersed in mobile media and technology for 12 years but also has had a healthy interest in arts and culture her whole life. She is an enthusiastic stitcher and thespian. Her last stage performance was in an updated version of Julius Caesar where the cast were tweeting the revolution.
She is joined by
Alfie Dennen is a creative technologist, artist and digital producer and I would argue, a pioneer for the crossover between technology and making it accessible to all. He was early to both social media and mobile with Moblog, was behind the successful and poignant, We Are Not Afraid campaign and Channel 4’s award-winning Big Art Mob which he has recently relaunched. Alfie also created the Bus-Tops art project. You may have spotted some of the work from the top of a double decker bus in your travels around London. Oh, and he also has a thing about time.
Victor Keegan (no, it’s not Helen’s Dad!) is the former Technology Editor at the Guardian and was responsible for setting up the first SMS poetry competition back in 2001. What you may not know about Victor is that he is a talented painter and photographer, a Londoner, has a keen interest in poetry and all things Shakespeare and since his retirement, he is now also a mobile app developer with several apps in the app store.
Andy Bennett looks after all things mobile at Burberry and he tells us ‘I’m interested in self initiated projects and the partnerships they involve: I surround myself with an extensive network of interesting people – strategists, technologists, entrepreneurs, writers, photographers, filmmakers and designers. This keeps me on my toes and lets me trial disruptive technologies.’
James Nash from Accenture describes himself as an arty phone geek. I think that alone qualifies him for this panel! He is a seasoned software engineer and is currently responsible for user experience on a range of mobile apps and services for Accenture.
Brett King is programmer of longevity, solutions architect, technologist and company founder Brett has an analytical and detailed perspective on all things. Now Head of Technology in the Advertising Services Team at Amobee, focusing on binding design and technology to delivery award worthy campaigns in mobile.
This session is supported by Amobee and Accenture Mobility.

About our sponsors

[a•mo•bee] is the global leader defining mobile advertising, offering comprehensive mobile advertising solutions to the largest mobile operators, publishers, and advertisers worldwide. Our advanced, proprietary technology delivers all forms of mobile advertising, across all mobile channels, with guaranteed results.

Acc_Sig_blk_cmyk_warm_redAccenture Mobility helps its clients to keep abreast of the opportunities posed by rapidly changing mobile technology, new device families, and evolving user expectations.  Our services include technology consulting, device innovation, platform maintenance, application design and development, managed services, and workforce transformation.  In this way, we help businesses to take advantage of smartphones, tablets, and other mobile handsets, to improve their rapport with their employees (B2E), consumers (B2C), and with other businesses (B2B).  We also assist in the creation of services utilising machine-to-machine (M2M) connectivity.

Thursday, 4 October 2012

Mobile technology: art or science?

Picture: Garden Design at RHS Tatton by Louise Moss via Remarkable Smile
It’s easy to dismiss mobile technology as, well, just technology, a science, something for the geeks and mathematicians, for hackers and nerds. We caress our slabs of steel and glass daily, gently stroking them to chat to our friends, watch a video or play a game, to share a picture, slag off a reality TV programme and whinge about poor customer service. But is there more to it than that? Is this the ultimate tool for the creative industries to showcase their talents? Does creative make the difference to a mobile advertising campaign’s success? Is it all about clicks and page views and search engine optimisation tricks or can we engender emotion via this tiny device that has become so central to our digital being?
What is creativity in mobile in the first place? How do brands and services use creativity in thinking, in execution, in design to influence the way people interact with their mobile devices? How are artists using the mobile device in their work and what can we learn from that in the world of business? Can you learn to be creative with mobile technology or is it instinctual? What are the barriers to being more creative with mobile technology both personally and professionally and how do we counteract that? Is mobile marketing or app building an art or a science?
We’ll be discussing these questions and more this month with a panel of artists, technologists, marketers and more. The session will be moderated by Helen Keegan of Heroes of the Mobile Fringe and Swedish Beers fame. We also want to showcase some of the most creative mobile service examples you’ve seen. So please get in touch with us with your suggestions via email. We have two huge screens to showcase mobile apps and sites in the networking area.
A big thank you to LBI for hosting us. Further sponsors tbc, but if you’d like to be one of them, please get in touch.
What: panel discussion session and networking
Time: Doors open at 6pm for a 6.30pm start. Doors close at 9pm.
When: Monday 22 October 2012
Where: LBI, Brick Lane, London
RSVP here

Monday, 2 July 2012

A round up of last week’s A to Z of Mobile Gaming

Missed out on last week’s event or just want to relive parts of it? Well you can now with Helen Keegan’s storify round-up of the evening which we’ve posted below. With links to videos, photos, tweets and more it’s worth checking out. Please also check out Simon Judge’s super round-up of the evening. As ever, he’s managed to succinctly capture the event on his blog – it’s well worth a read.

A big thank you to our sponsors – BlackBerry, Marmalade, We Love Mobile, LBi and Boothchat. We couldn’t have done it without you. A huge thank you to the panellists – Oscar Clark from Papaya Mobile was a super moderator and was able supported by a lively and honest panel Roberta Lucca from Bossa Studios, Alex Caccia from Marmalade, James Faure from Autotrader, Max Scott-Slade from Johnny Two Shoes and Sami Mahmood from ngmoco. And of course, a big up to our organisers and volunteers. All in all a great night and we hope one of many to come.

Meffys 2012–Global Awards Open for Entries NOW–deadline 9 July 2012

**UPDATE 3 July 2012** The entry deadline has been extended by 10 days to Thursday 19 July so you have an additional 10 days to get your entry in. Not only that, but there is a special category, the Meffys Outstanding Contribution Award, and nominations are now open for it. This honours mobile pioneers and visionaries and celebrates a mobile hero whose seminal work has been fundamental to the growth of the mobile industry. You can nominate online now (it's a simple form to complete).
If you were at MoMoSho last Monday, you’ll have heard Jennifer give a shout out for the 9th Annual Meffys and we thought it would be useful to give you a bit more background and information about them.
The organisation behind them is MEF, the global community for mobile content and commerce (and one of our keen community supporters). MEF has been going for more than 10 years now as a trade association and has witnessed the worlds of mobile content and commerce grow and flourish in that time and these awards reflect that dynamic environment.
Judged by an independent and uniquely international panel of journalists, academics, analysts and VCs (and that includes our friends Helen Keegan and David Murphy amongst others), the Meffys are the global benchmark for measuring success and rewarding innovation in mobile content and commerce. Last year, more than 350 industry leaders from over 30 countries gathered in London to attend the Meffys, reflecting their stature as the premier global awards for the mobile content and commerce industry (aka, they’re awards worth entering).
So the nitty gritty -
Key dates:
From 29th May, companies are invited to submit entries in 13 categories until the deadline of July 9th (that’s next Monday people). The 2012 winners will be announced at a gala dinner on 12th September 2012 at the prestigious Park Lane Hotel in Mayfair. You can start the entry process here.
How much does it cost?
These awards are not free to enter but don’t let that put you off. The price per submission for non-members is £350 and for MEF members is £150. And start-ups, sit up and take notice of this one, for you, there’s a special price of just £75 to enter the four innovation awards categories. A start-up is a company that is less than two years old and has received less than £1.5m in funding. We know that there are lots of mobile start-ups in Shoreditch who would qualify so get your thinking caps on and get those entries in sharpish for a chance to be a nominee and pitch to a group of influential CEOS and a chance to win one of the awards. More details here.
What are the categories?
The 2012 Meffys categories in full:
  1. Social & Entertainment App - NEW
  2. Life tools App - NEW
  3. Brand on Mobile
  4. Publisher on Mobile - NEW
  5. Content Service
  6. m-Commerce Service
  7. Consumer Trust - NEW
  8. Discovery & Engagement - NEW
  9. Social Responsibility & Development - NEW
Innovation Categories
  1. Innovation Award for Apps
  2. Innovation Award for Technology
  3. Innovation Award for Growth Markets
  4. Innovation Award for Monetization
All nominees in each of the four innovation categories will be given the opportunity to pitch to the C-level executives at the MEF CEO Summit to be held at City Hall, on the evening preceding the Meffys. The CEOs will then vote to determine the most innovative mobile product or service and the winner of this “CEO Summit Award for Innovation” will be honoured at the Meffys Gala Awards Dinner. And if you get a chance to attend the dinner, you should! It’s great fun. Ruby Wax was brilliant last year.

Friday, 22 June 2012

Jamming with BlackBerry

preferred_white_thumbWe’re thrilled to bits to be welcoming BlackBerry as a sponsor for our upcoming A to Z of Mobile Gaming event. The MoMoSho team has been hanging out at some of the BB10Jam events recently and thoroughly enjoying them and we are excited about the upcoming BB10 launch later this year. And gaming is a big part of that which is why BlackBerry was so keen to support us this time around for our A to Z of Mobile Games event.

Luca from RIM’s super-friendly developer relations team will be showcasing some of the best examples of mobile games on the BlackBerry platform so you can experience for yourself what the BB mobile gaming experience is like. He’ll also be on hand to answer any questions you may have about developing for BlackBerry –whether that’s on the technical side or whether that’s to find out more about the commercial opportunities both now and with the upcoming BB10 launch.

About Research in Motion

Research In Motion Limited is a leading designer, manufacturer, and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software, and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third-party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services, and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems, and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, and Asia Pacific. For more information, visit www.blackberry.com/developer